Naomi Campbell is a fashion icon and a pioneer for empowerment and inclusivity who lives her life like a genuine BOSS which is why she has collaborated with Hugo Boss to design a collection for women always on the move..
Since she first appeared in the Fall/Winter 2022 global campaign, the brand has built on their synergetic relationship and is proud to present Naomi x BOSS, a dedicated capsule collection for sophisticated, contemporary travelers. Designed in close collaboration with the supermodel, the collection plays a major role in the brand’s growth-acceleration strategy in womenswear.
Inspired by Naomi’s fast-paced lifestyle, the capsule includes laid-back, iconic essentials that fit the 24/7 wardrobe of a BOSS – a woman who’s confident, unapologetically herself, and not afraid to make her mark in the world. Combining modern
silhouettes with the brand’s signature tailoring, the range contains sophisticated outerwear, adaptable stretch pieces, premium leisure styles, and statement-making footwear. Featuring luxe fabrications including cashmere, cupro and luxe jersey, the
collection is imagined in a palette of almond, black, white with pops of bold purple. The capsule uniquely incorporates innovative technological fabrics, intended to make life a bit easier. It offers practicality without compromising on style, ensuring that every piece serves a purpose beyond just aesthetics.
“You'll find pieces in the collection that are versatile and comfortable. These are the kind of pieces that reflect my own lifestyle - always ready for the next adventure, but never compromising on style. There’s also an anti-crease feature, which means you can be on the move without worrying about wrinkles, and an anti-stress design in the fabric as well.” said Campbell.
The collection is availble to purchase globally in BOSS Halo stores and with special pop-ups with key partners including Selfridges, London and Bloomingdales New York.
