Louis Vuitton is launching an exclusive NFT release featuring its iconic Trunk called the “VIA Treasure Trunk..
Luxury French fashion brand Louis Vuitton is launching a new physical-linked non-fungible token that showcases its iconic luggage trunk called the “VIA Treasure Trunk.”
Since it was unveiled in 1858 the Trianon Canvas, Louis Vuitton’s luggage offerings have become iconic, embodying history, heritage, quality, durability, innovation, and of course association through its monogrammed branding.
The digital trunks will be released for registration on June 8 to consumers based in the U.S., Canada, France, the U.K., Germany, Japan and Australia. Select customers can go on to purchase the NFTs on June 16 for €39,000, or about $42,000. As part of the purchase holders will also receive a physical replica of their digital Treasure Trunk, which will also unlock access to upcoming Louis Vuitton products and immersive events.
According to a press release, the Maison shared that the ‘VIA Treasure Trunk’, is designed to act as a portal for collectors and will grant them access to a variety of immersive experiences and limited drops, which will take place throughout the year.
Louis Vuitton also plans to release limited products and experiences “at regular intervals” throughout the year, so watch this space!
