TAG Heuer honors the year of the dragon with two limited edition watches for the lunar new year 2024 ..
In anticipation of the upcoming Lunar New Year, which heralds the reign of the dragon, Swiss luxury watchmaker TAG Heuer has unveiled a limited edition duo of timepieces that honor this majestic occasion. Seamlessly merging Chinese cultural richness with TAG Heuer’s racing DNA, these watches embody tradition and innovation, encapsulating the essence of the Year of the Dragon.
Rooted in ancient Chinese mythology, the Chinese Dragon is a supernatural being with benevolent powers, symbolizing imperial strength and unity for thousands of years.
Unique in the Chinese Zodiac as a creature that doesn’t exist in the physical world, the Chinese Dragon holds a special place in Chinese culture. It embodies values like power and charisma, which align with the spirit of TAG Heuer. This synergy is made evident in the strength and the precision of its movements and in the bold design of these new timepieces, mirroring the enduring legacy of the Chinese Dragon in the new year.
Crafted in rose gold and steel, these watches pay homage to Chinese culture and the success embodied by the Chinese Dragon, which unmistakably parallels TAG Heuer’s Carrera success story. Thus, TAG Heuer adeptly blends its racing heritage with the cultural significance of the Chinese Dragon, resulting in a watch that radiates majesty and celebration.
A true connection is born and resonates, much to the delight of the brand’s enthusiasts.
The steel version of the watch boasts a sunray-brushed silver dial while the rose gold version radiates with its sunray-brushed 18K 5N rose gold-plated dial. Both are adorned with rhodium- plated and 18K 5N rose gold plated indexes accentuated by a sumptuous red lacquer creating a harmonious blend. The distinct red “azuré” subdials at 3 and 9 o’clock add a captivating contrast with the dial, mirroring the emblematic reverse panda design.
The central red lacquered hand gracefully dances on the dial, drawing attention to the discreet yet significant calligraphic dragon character at 6 o’clock - a representation deeply intertwined with Chinese culture, continuously evoking notions of strength and prosperity. This emblem not only pays homage to tradition but also exemplifies TAG Heuer’s commitment to honoring heritage within a contemporary design.
The caseback design is fully customized to reveal a printed Chinese Dragon figure around the sapphire glass. Around it, are special engravings to indicate the watch’s limited release, “Limited Edition” along “One of 300” for the steel version and “One of 50” for the more exclusive 18K 5N rose gold version.
The watch’s movement, the Calibre Heuer 02, is visible through this stunning caseback. Developed and produced in-house by TAG Heuer, it offers great timekeeping precision and performance thanks to its vertical clutch and column wheel. With its 80-hour power reserve it is intended to support any thrilling lifestyle.
An alligator leather strap in an elegant red complements the steel and 18K 5N rose gold cases’, enhancing the watch’s sophisticated and racing allure.
A special box was imagined to house this exceptional TAG Heuer Carrera Chronograph, Year of the Dragon, in the same profound red color as the watch, and elevated with the Chinese Dragon symbol in an elegant beige.
Available from 13 November 2023, the TAG Heuer Carrera Chronograph, Year of the Dragon, will be sold exclusively in TAG Heuer boutiques, on the brands’ e-commerce websites in select countries, as well as at select retail partners.
